Sphere Sports Group

  • A Canyon Oaks agency dedicated to elevating athletes — their stories, their influence, and their long-term value.

    We help athletes navigate opportunity, build meaningful partnerships, expand their brand presence, and create cultural impact beyond the field. Our work blends representation, brand strategy, media development, and cross-sector partnerships to support athletes as leaders in sports, business, and culture.

  • A Modern Model for Representation & Growth

    Athletes today are not just competitors — they are brands, storytellers, entrepreneurs, and cultural voices.

    Sphere Sports Group helps them operate with clarity and intention.
    We guide talent through brand partnerships, content creation, NIL strategy, creative development, and long-term planning.

    Our approach blends strategic advisory, cultural awareness, and the Canyon Oaks design philosophy.

  • What We Focus On

    • Athlete development & NIL strategy

    • Brand voice & identity

    • Content creation & media development

    • Partnerships & deal flow

    • Community & cultural programming

    • Career planning & off-field positioning

  • Culture is the New Competitive Edge

    We believe the athletes who shape culture will define the next era of sport.
    Our job is to amplify their presence, protect their value, and align them with partners who reflect their vision.

  • We create strategic partnerships that amplify an athlete’s influence, elevate their brand, and unlock long-term value. Our team identifies cross-sector collaborations across sports, entertainment, technology, fashion, and philanthropy—then structures deals that prioritize equity, ownership opportunities, and cultural alignment.
    Our goal is to help athletes build partnerships that not only monetize today, but create enduring impact and generational value.

  • Athletes today are more than competitors — they are brands, investors, community leaders, and cultural voices. Our legacy offering is designed to support that evolution.

    Sphere Sports Group develops a personalized strategy that helps each athlete build wealth, expand influence, and create a life and identity that extend far beyond the game.
    This includes:

    • NIL & brand monetization planning

    • Equity-driven partnership structures

    • Long-term financial and career architecture

    • IP development & ownership strategy

    • Philanthropic identity & community impact pathways

    • Post-career positioning and opportunity mapping

    Our goal is simple:
    Create generational value that lasts — for the athlete, their family, and the communities they represent.